About Us

Built by an operator, not an accountant.

FRAXN handles the books for 250+ service operators and $450M in annual revenue. It was built by someone who spent eleven years in your seat. Operator first, accountant second.

Our Mission

Why FRAXN exists

Running a service business is demanding. From managing schedules and invoicing to navigating tax deadlines, your focus is often pulled in many directions. That’s where we come in. FRAXN provides expert financial solutions tailored to your industry, giving you a straight answer and the freedom to focus on what matters most: growing your business.

Who We Help

Built for Service-Based Industries

FRAXN is proud to work with a wide range of service businesses, including:

Pest Control

Lawn Care & Landscaping

Cleaning Services

HVAC & Plumbing

Home Repair & Maintenance

Automotive Services

Why Choose FRAXN?

We’re Different Because We’re Service-Specific

Unlike general bookkeeping and accounting firms, FRAXN is built exclusively for service based businesses. We understand your challenges—seasonal fluctuations, job profitability, and system inefficiencies—and we provide solutions tailored to your needs.

Here’s what sets us apart:

Specialized Expertise:

Services designed specifically for service businesses.

Time Savings:

Reclaim 10+ hours a month by outsourcing your financial management.

Actionable Insights:

Customized reports that highlight opportunities for cost savings and growth.

Proactive Support:

We don’t just track numbers—we help you plan for the future.

Specialized Expertise:​

Services designed specifically for service businesses.

Time Savings:

Reclaim 10+ hours a month by outsourcing your financial management.

Actionable Insights:

Customized reports that highlight opportunities for cost savings and growth.

Proactive Support:

We don’t just track numbers—we help you plan for the future.

Meet the Team

Experts in Financial Clarity

At FRAXN, our team is built for service business owners succeed. With years of experience in bookkeeping, accounting, and financial reporting, we simplify your finances and provide insights that drive results.

Patrick Baldwin

Annette Ballew, CPA

Cameron Smith, CPA

Our Values:

Clarity:

Financial insights that are easy to understand and act upon.

Trust:

Your finances are in safe, secure hands with our dedicated team.

Collaboration:

We work as your financial partner, not just a service provider.

Our Story

How FRAXN Was Born

FRAXN was started by Patrick Baldwin after eleven years building, running, and eventually selling his own pest control business. He learned the hard way that solid financials are not back-office busywork. They are the difference between guessing and knowing. FRAXN exists so service operators get that clarity without having to do it themselves.

What Business Owners
Are Saying

Our Process

From Chaos to Clarity in Three Simple Steps

Schedule Your Walkthrough:

Let’s talk about your business and how we can help.

Get a Custom Plan:

We’ll create a financial solution tailored to your unique needs.

Reclaim Your Time:

We’ll handle the bookkeeping so you can focus on growing.

Let FRAXN Be Your Trusted Financial Partner

Running a service business is tough, but managing your finances doesn’t have to be. At FRAXN, we make bookkeeping and accounting simple, clear, and stress-free.

Thirty minutes. Straight answer.

I’ll ask about your numbers. Some of it is going to be uncomfortable.

At the end you’ll know whether we can help. If we can’t, I’ll tell you and point you somewhere better.

No deck. No demo. No guy who won’t take no.