About Us

Built by an operator, not an accountant.

FRAXN handles the books for 250+ service operators and $450M in annual revenue. It was built by someone who spent eleven years in your seat.

Our Mission

Built for the trades. Not a template.

Most bookkeepers learn on restaurants and retail, then guess at the rest.

That doesn’t work when your revenue swings with the seasons, your crews get paid by the job, and one rough month can turn into a rough tax bill.

FRAXN was built for service businesses only. Pest control, HVAC, landscaping, plumbing, electrical, cleaning, pool service, roofing.

250+ operators run their books on FRAXN. We manage $450M of their revenue combined.

You get real numbers, a real-time dashboard, and a benchmark against operators like you. No guessing.

Who We Help

Built for Service-Based Industries

FRAXN is proud to work with a wide range of service businesses, including:

Pest Control

Lawn Care & Landscaping

Cleaning Services

HVAC & Plumbing

Home Repair & Maintenance

Automotive Services

Why Choose FRAXN?

We’re Different Because We’re Service-Specific

A general accountant sees your revenue swing every season and worries something’s broken. We know that’s just how the trades work. A general bookkeeper lumps your crew’s job materials in with office supplies and calls it overhead. We know that number is what tells you if a job actually made money. FRAXN was built only for service businesses, so we already know what your numbers are supposed to look like before we ever open your books.

Here’s what sets us apart:

Specialized Expertise:

Services designed specifically for service businesses.

Time Savings:

Reclaim 10+ hours a month by outsourcing your financial management.

Actionable Insights:

Customized reports that highlight opportunities for cost savings and growth.

Proactive Support:

We don’t just track numbers, we help you plan for the future.

Meet the Team

You’ll know who does your books.

Most firms hand you a login and a rotating cast. Here you get named people, the same ones every month, and one of them is assigned to you specifically. They will still be there in January.

Patrick spent eleven years running a service business before he built FRAXN. Everyone else is a CPA or an account manager who works on service businesses and nothing else.

250+ operators, $450M in revenue, and not one of us learning your industry on your account.

Patrick Baldwin, founder of FRAXN, in a FRAXN polo shirt

Patrick Baldwin

Annette Ballew, CPA on the FRAXN bookkeeping team

Annette Ballew, CPA

Jill Hultquist on the FRAXN bookkeeping team

Jill Hultquist

Kelly Parkhill, CPA on the FRAXN bookkeeping team

Kelly Parkhill, CPA

Cameron Smith, CPA on the FRAXN bookkeeping team

Cameron Smith, CPA

The five-person FRAXN team standing outdoors in FRAXN polo shirts

Our Values:

Numbers You Can Read

You’ll never need a dictionary to understand your own financials. If a report doesn’t make sense, we walk you through it until it does.

Real Credentials

Three CPAs work on this team, and the same people close your books every month. Nobody is relearning your business in January.

A Real Person, Not a Ticket

Every client gets a dedicated account manager. Ask a question and you get an answer from someone who already knows your books. No support queue, no hold music.

Our Story

How FRAXN Was Born

FRAXN was started by Patrick Baldwin after eleven years building, running, and eventually selling his own pest control business. He learned the hard way that solid financials are not back-office busywork. They are the difference between guessing and knowing. FRAXN exists so service operators get that clarity without having to do it themselves.

What Business Owners
Are Saying

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Christian Allan profile picture
Christian Allan
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Patrick and team are the best!
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Todds Simpson profile picture
Todds Simpson
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HTP signed on with Fraxn about a year ago. Since then we have enjoyed 20 to 30 percent growth in revenue. The best part is that Cameron and the whole team have helped us retain that revenue. With Fraxn I now know where we were leaking money. Fraxn has helped us improve our gross profits and EBITA margins which makes me rest easier. Best business decision ever!
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Daniel M. Christensen profile picture
Daniel M. Christensen
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I juggle a lot of roles in my business, but when it comes to finances, I need a pro. I can read a P&L just fine, but having clean, accurate reports done for me makes a huge difference. It helps me make smarter decisions and focus on what actually drives profit.
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Pelican Pest Control profile picture
Pelican Pest Control
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Great company. Definitely recommend them!
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Glenn Borochaner profile picture
Glenn Borochaner
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Patrick, Seth, Paul ,Cameron and the whole crew are the best. Thank you for my numbers guys!
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Sarah Phillips profile picture
Sarah Phillips
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Working with Fraxn has been a total game changer! From day one, Pat made the process fun, informative, simple, and straight to the point. I really appreciated chatting with someone so down to earth—no fluff, just real help. The onboarding process took some time, but Annette made it an absolute dream. She’s incredibly helpful and always follows through on everything she says—such a rare quality and so appreciated! Shane was also fantastic, stepping in to handle our 2024 taxes on short notice and bringing a wealth of knowledge with him. Honestly, the whole Fraxn team feels like working with family—maybe even better than family! I 100% recommend them for all your bookkeeping needs. You won’t regret it!
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Green Flag Services, LLC profile picture
Green Flag Services, LLC
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
These guys really understand the pest control business inside and out. Everyone on the team has been responsive. They go above and beyond and are passionate about what they do.
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Cache Pest Control profile picture
Cache Pest Control
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
FRAXN helped our business clean up our books and get us on a path to knowing our businesses financials. We can’t recommend them enough!
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Elizabeth Jardim profile picture
Elizabeth Jardim
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Working with Fraxn has been such a boost for our business — both in terms of the time we are able to save in accounting tasks, and also the insights we are able to gain. The monthly reports are sophisticated yet easy to interpret. Best of all - the Fraxn team is just amazing to work with - fun and generous with advice. Highly recommend using Fraxn for your business if you are trying to grow
The five-person FRAXN team standing outdoors in FRAXN polo shirts

Our Process

From Chaos to Clarity in Three Simple Steps

Schedule Your Walkthrough:

Let’s talk about your business and how we can help.

Get a Custom Plan:

We’ll create a financial solution tailored to your unique needs.

Reclaim Your Time:

We’ll handle the bookkeeping so you can focus on growing.

Let FRAXN Be Your Trusted Financial Partner

Running a service business is tough, but managing your finances doesn’t have to be. At FRAXN, we make bookkeeping and accounting simple, clear, and stress-free.

Thirty minutes. Straight answer.

I’ll ask about your numbers. Some of it is going to be uncomfortable.

At the end you’ll know whether we can help. If we can’t, I’ll tell you and point you somewhere better.

No deck. No demo. No guy who won’t take no.