Does any of this sound familiar??

In 2011, I owned a pest control business that was generating roughly $500K in annual revenue. 

I was grateful for how far I had come (from zero), but I had no idea how to tell how much my business was actually worth.

And even if I found that out – i definitely didn’t know how to keep score month over month and year over year on how I was doing. Was I winning? Was I losing? Was I stagnant?

Then I re-watched the iconic movie Moneyball with Brad Pitt, where the Oakland A’s used (typically ignored) data points within their team to create the longest winning streak in Baseball History. 

I had a suspicion there was a way for me to “Moneyball” my way to success in Pest Control.

As it turns out, I was right. But I had to have help to get there.

I enlisted the services of Potomac to conduct a preliminary valuation of my business. The results were eye-opening to say the least! I’d never known that the ways to measure the health and value of my business had been right under my nose the whole time. 

Ever heard of Potomac? Over the course of the last twenty years, they have valued more pest control companies than any other firm on the planet. Bold statement? Nope, there is no other firm that comes even close to sheer volume of valuation work we have done in the industry.

(I’d like to cover the cost for Potomac to give you this same preliminary valuation – no kidding. Scroll down)

Punchline? Everything was way closer to Moneyball than I expected. But I would have never got there on my own.

With this new data (which I had been overlooking for years), I was able to transform my business so that when I sold it in 2021, I was able to get the most out of this once in a lifetime transaction.

When I exited my business, the one thing I wanted to do most was share the knowledge I had learned in the process. I didn’t want any PCO to needlessly burn time and energy or leave money on the table, especially when the answers are right under your nose. 

Fast forward to 2023 and I have co-founded FRAXN, a next-generation financial services company dedicated to empowering pest control entrepreneurs like you. Just like Billy Beane in Moneyball, I’ve partnered with Potomac to bring you the same game-changing opportunities I once embraced.

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